Archive for August 2nd, 2009

Additional Strategies for Choosing a Great Domain Name

Posted in General on August 2nd, 2009 by imr – Be the first to comment

This series of posts is for the person asking “How do I start my own website?”.  To begin with:  Have you thought about your long term plans for your website?  Doing so will be a great advantage in determining the best possible domain name.  Careful consideration of your website’s domain name can pay off in dividends once your website is published online. Ultimately you are seeking to attract customers- the Holy Grail, and good marketing (which will help with Search Engine placement also) begins with your choice of domain name.

OK, so now you’ve found the domain name you want, but someone else owns it.  Would it still be possible to buy the domain name?  Possibly.  It’s possible, but there are some things to consider.  With some research and hard work you can get the domain name you want even if it is already spoken for.  But for now, lets look at some alternatives to getting that domain name you want:

Hyphenated Names One strategy to consider if the domain name you want is already taken would be to hyphenate it, as in turning ricksantiqueshop.com into ricks-antique-shop.com.  Is hyphenating the best way to go?  Maybe, maybe not.  If you want a domain name that is already taken by someone else and is already a well known, well traveled website, this might be a bad move, because users already familiar with the original domain name will just type the original, non-hyphenated version into their web browser, and end up not at your site but at your competitor’s site.  Not what you were after!  Also, if you do decide to take a hyphenated domain name, remember to keep it short!  The longer the domain name and the more dashes you put between words the harder it will be for the end user to remember, and therefore makes it more error prone, which could cost you customers who never make it to your website.  Definitely shorter is better.  Hyphenating a domain name might be a good strategy for you in the following scenario: Let’s say the domain name you want is taken, and the current owner is not willing to give it up.  After researching it you find that there is no website published under the domain name, or perhaps there is but it is poorly designed and gets very little traffic.  In a case like that hyphenating the domain name might make sense and in fact could be a wise strategy.  But be careful:  the last thing you want is to cause internet domain name confusion because you have decided on a domain name registration that is so close to a major competitor’s name that you end up losing business to them.

Longer or Shorter?  Domain names can be up to 67 characters long.  At 63 characters, thelongestdomainnameintheworldandthensome
andthensomemoreandmore.com claims to be the longest domain name in the world, and it may very well be.  Who would want to type it into a browser?  My website is www.StartYourWebsiteToday.com  and features a name that in a few words encapsulates the purpose of the site.  Good name selection can be helpful also with search engine ranking.  You will want to definitely keep the name as short and sweet as possible, but at the same time let the visitor know what to expect when he surfs to your website.  Shorter is better here.

Brand Name or Generic  The answer here is it depends.  Definitely if your business is known by a fairly well known brand name, then you would want to try and secure that as your domain name.  Budweiser.com is a site that is well known and gets a lot of traffic, even though there is nothing specifically in the domain name that says anything about beer.  But because Budweiser is known all over the world as a beer brand, people know what they are getting when they surf to the website.  If your brand name is well known, definitely try to obtain your brand name as a domain name.  But if your company is Nike or Coca Cola or Budweiser don’t discount the idea of buying the domain name shoes.com or soda.com or beer.com if they are available as well.  People often search the web using generic terms, more so even than brand names.  A person is more likely to search the internet with generic terms like shoes or footwear or sneakers than to search by a single brand name, even one as big as Nike.  So if possible cover all the bases.  You can have as many domain names as you want pointing to a single website, so the more generic terms you can acquire that directly describe your business, the better.   A generic name if your business is new or not yet well known can get great results, if you can find a good one.  To start your search for your own unique domain name, here is a link to a domain name search engine.  So in conclusion, the first step in “how to start a website” is in the wise choice of your domain name. 

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Use Software to get More Traffic

Posted in General on August 2nd, 2009 by imr – Be the first to comment

Let’s face it, we all want more web site traffic and will do
just about anything to get it and that’s where it all starts to
go wrong!

Do you really think that a new software marketing product will
do it all for you, well it may work for so long but when the
search engines find out that’s it back to square one unless you
choose the right Inernet Marketing Software.

So how do you set the process in motion, roll up your sleeves
and get busy, articles are by far the best way to get backlinks
to your site and increase your web site traffic and your page
rank.

Let me give you an example of how this works, and trust me it
works a treat to get more web site traffic

Let’s say you write an article called “getting web site traffic”
just like this one, don’t worry how long it takes you to write
the article just do it! your own content is best.

Next I will upload the article to my web site, then submit the
article to the top article directories with software where
people will be looking for new unique content for their sites.
This is where things start to get interesting, my site has say a
page rank 2 but the article directories that I have submitted
the article to may have a page rank 4-5 maybe even 6 and that’s
the whole point of this.

At this point three things happen!

1) Next time the search engines index the article directories
say 15 to 40 of them depending on how many you submitted your
article to, you now have 20 to 50 back links to your site from a
site with a page rank 4 or better that’s enough to take your
site from a PR2 to PR3 which will move all your pages of your
web site up in the rankings and increase your web site traffic.

2) The Article that you wrote may do much good on your site just now, But
that’s because your site does not have a good PR.

I have had Articles that I have submitted to the top ranking
directories, placed in the top three listings with the search
engines for weeks and send me loads of web site traffic and make
me more sales!

The same article on my site was down around page 5 or 6 with the
search engines, that’s because at the time my site only had a PR
of 2.

3) Now this is the bit I really like, if you send in a good
interesting article that’s well written and appealing to others
then these people will use your article/content for their news letter or
for content on their site.

When people use your article that they have found on a directory
they must leave your link in tact, this means that you can
quickly get lot’s of good backlinks to your site and improve your
page rank all this from 1 article.

I had one article that I put on an article directory.com that gave me
63 backlinks to my site in just 3 weeks, how long would it take
you to get this amount of “relevant” links to your site and how
much work would it take!

Make no mistake about it, this is the quickest method I know to
getting more website traffic to help your online business, do
yourself a favour and get writing now 1 article per week will do
more for your Traffic than all the other things you do put together
trust me if your looking to increase your web site traffic this
is how to do it.

You can get more info on Marketing Software at Internet
marketing Software