Posts Tagged ‘blogging’

Top 4 Internet Marketing Mistakes

Posted in General on July 7th, 2009 by imr – Be the first to comment

If you’re just starting on your goal to start a small business online or make money blogging, then you’re luckier than you think. It’s true that online businesses and profit-driven blogging hasn’t just become a common way to earn money, but it’s also become a most competitive industry. What works to your advantage, however, is the fact that there’s a lot of information now on how you can earn money from your site. Advice is all over the place, as are tutorials and instructional manuals on how you can put up your online store or start blogging for money.

One of the most common bits of advice you’re bound to run into is to formulate a sturdy internet marketing strategy. If you’re no stranger to blogging for profit, you would know by now that a good internet marketing strategy is indispensable when it comes to earning money from your site. In other words, this means that you have to look for a method that can effectively promote your products and services through your blog or website.

What a lot of neophytes are unaware of, however, is the fact that not all internet marketing strategies will work for their benefit. Sometimes, however, you might fall for bad marketing advice, and end up using some very unsound strategies that can undermine your efforts to make money blogging. Are you also committing these internet marketing blunders? Read on to find out what you should NOT do if you want to launch a successful promotional campaign for your blog:

1. Building a website that’s great to look at – but takes ages to load:

It’s good to put effort into your blog’s appearance, to make it as attractive as possible to create a favorable impression on your visitors. What won’t work, however, is a blog design that takes forever to load on the screen, or a site that’s bogged down by too many high-end applications. Remember: any inconvenience that your site presents will be enough to discourage your visitors from coming back. Ultimately, a gorgeous site that takes too much time to load is just as bad as an ugly template. Both of them make your readers feel like you’re wasting their time, and they’ll just end up moving on to other blogs where they can get what they want in a few seconds.

2. Expending minimal effort at keyword research:

Most bloggers think that keyword research is all about just finding what the top keywords are, how many hits these keywords are pulling in from search engines, and which keywords in their niche can possibly turn a profit. Sure, these are all part of the whole package. But have you actually come up with a keyword research system that will really make your site earn money?

Don’t just stop at looking up keyword rankings and finding out how many people, on average, are using the search terms, “how to lose weight”. Instead, you should also watch the activity behind each keyword you put up strategically on your site: which keywords actually fetch you the most number of visits? Of these keywords, which ones actually end up with a sign-up or a sale? You should start a process for keyword research that’s more organized and more relevant in its thrust.

3. Scratching just the surface of your web stats:

Okay, so you already have Google Analytics tracking the activity on your site. It’s been running for a good while now, gathering a lot of useful data that you can use to boost your blog’s earnings. But are you really making the most out of your analytics tool? Most bloggers just look at how many people are going to their site, taking note of how much time their visitors are spending on which web page, et cetera. Realize, however, that scrutinizing these details alone won’t push you towards a better strategy at earning money from your site.

A better course of action would be to trace the roots of your traffic and see where your visitors are coming from. Are they coming from search engines? Which keywords are bringing your visitors to your site? Maybe your e-mail campaign is hauling all your visitors in? Whatever it is, make sure that you know where your visitors are coming from so you know where your blog should go.

In the end, however, one of the biggest blunders that you can make is having an awesome internet marketing campaign that your product cannot live up to. Your best advertisement still lies in your product itself. No matter how good your promotional tactics are, a bad product will never sustain a profit for long. A good, reliable product will make its own waves when it’s introduced properly to its target market. So clean up your act, draw up a smart online marketing strategy, and pave the way for the success of your blog and the products and services it offers.

Advanced Google Adsense Techniques To Create Bigger Pay Checks

Posted in General on July 3rd, 2009 by imr – Be the first to comment

In the past, Adsense was the darling of the Internet Marketing World. Those new to the Internet Marketing arena jumped on board the Adsense bandwagon thinking they could make money online fast and be holding up big checks like Shoemoney. Then, after a few weeks getting paid just pennies for their clicks, they then become discouraged and screamed to everyone within earshot that Adsense doesn’t work.

The truth is, there are a lot of us who are ending up with damn good checks with Google Adsense. Making money with Adsense requires a little more than just throwing up a blog, scraping content and adding your Adsense code. In a Nutshell, Adsense is still one of the easy ways to make money online. Here’s some Pro techniques that will help increase your check from the people at Google.

To begin with, take a long hard look at the site where you have Adsense. Is your site targeted to one niche? I find it really humurous sometimes when so called Internet Marketer say you can’t make any money with Adsense. I usually check out their site and see that it isn’t optimized for any keyword that advertisers would be bidding on. Or, what advertisers that are bidding are bidding a nickel per hit. The lack of a focused website is one of the biggest reasons Webmasters don’t make money with Google Adsense.

For Adsense to show your visitors the highest paying ads, your site has to be very targeted to a keyword. For instance, if you post articles on a site talking about everything from how green the grass is today to how sloppy your kids teacher dressed, Google isn’t going to give you high paying clicks. Plus, the ones you do get probably won’t be targeted to your audience because the Adsense bot is having difficulty trying to make a decision as to what your blog is about.

Now listen up. Let’s say your website is about Chicken Wings. You have no articles on your site other than those about Chicken Wings. You have articles about Hot Wings, Barbecue Chicken Wings, Wing Sauce Recipes, How to cook Chicken Wings, etc. Now if you’ve done your on-page SEO properly, the Adsense bot will know that you site is all about Chicken Wings. This site will get the highest paying ads concerning chicken wings. People coming to your site looking for information about chicken wings will click those ads.

Still yet, another humorous statemetn is when a noob says he’s getting a steady stream of traffic from Stumble Upon or Digg, but he isn’t getting any clicks? It’s no secret to most of us that Social Traffic doesnt convert. Traffic from Social Sites are just browsing the Internet while they should be working. They don’t click ads people!

Organic traffic is what drives clicks to Adsense. If your website is niche focused and you have your site ranking well for its keywords, then when organic traffic from Google arrives, they’ll be clicking ads. They’re searching for information and they found it on your site. Your site has a bunch of Adsense ads about what they’re looking for. They want information and they want it now. They will click those ads!

Another proven tactic is to have some vague or long drawn out articles on your site. If someone is looking for a recipe on Chicken Wings with Cheese Fritters and you have an article by the same name, they’ll be reading that article. But if that article is really long and boring and says very little about Chicken Wings with Cheese Fritters, they’ll get bored and start looking around your site. That’s when they’ll see an Adsense block with an ad for a sure fire, can’t miss Chicken Wing with Cheese Fritter recipe and click on it. You don’t want to solve their problems, you want them to see an ad that they believe will solve their problem so they will click on it!

That’s it for now. I’ll let you think about what I just said. Meanwhile, go look at your site and see where you can improve it. Get it focused on one niche. Forget about having a website covering too many subjects. That will only get you those five cent clicks, if you even get those!